Made it to Miami Beach for Iconosphere 2013! Iconoculture's IconoIQ is a valuable tool for us when we're trying to get inside consumers' heads & hearts. Over the next couple days, myself and Kelleen Peckham, a Senior Brand Planner in our Human Nature department, will be blogging about our key takeaways and the highlights of the conference.
Right now I'm most looking forward to Sasha Issenberg's discussion of how political campaigns are evolving in their efforts to capture sentiment and persuade voters - selling a President is probably harder than selling a product, so I'm sure there'll be a lot to learn.
- Jane Schlech, Knowledge Manager for the SIG Group
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